Amercook Brand Guideline
Amercook believes that everybody has the potential to cook delicious meals. It is a lie when they say someone cannot cook. Everybody can buy ingredients and follow recipes. What you need is good tools and a huge heart to put in as the secret ingredient.
Amercook aims for making everybody love cooking and baking. We provide the easiest-to-use tools in order for the cooking experience to be as smooth as possible. Our goals are to bring healthy dishes and thus a happy lifestyle into everybody’s home.
Amercook values health and simplicity. We created our products with the thought of easy usage so that cooking would not be any more pain than it already is with all the preparation and dirty dishes. With our easy-to-clean and easy-to-use products, everybody will fall in love with cooking which will result in healthier dishes and a healthier not only body but mind.
Amercook is friendly and helpful. We aim to keep in touch with our customers as much as possible. We try to be reachable and help where we can while constantly listening to what our customers have to say so that we can improve our products based on their constructive feedback.
Amercook is diverse. We offer multiple cookware sets in order to fit everybody’s not only cooking preference but that of style. We made sure that everybody finds the tools that are most suitable for them and their kitchen, that is why no two Amercook kitchen sets are the same. They all have different styles, colors, and purposes. Just like the human population, we are diverse too.
The color palette of Amercook consists of gold, grey, and light pink. The main color that we use for menu bars, titles, sub-titles, and buttons is gold. The secondary color is grey, and the complementary color is light pink.
The Amercook logo follows a minimalistic design, just like our products do. The color of the original logo is black on a white background. The logo shows the Amercook title in a specific font.
Incorrect usage of the Amercook logo:
The Amercook logo should not be manipulated, stretched, distorted, cropped, or altered in any way.
Never attempt to create the logo yourself, change the font, or alter the size or proportions.
Do not animate, color, rotate, skew, or apply any effects to the logo.
Do not separate the elements.
Do not reproduce visual identities with frames or borders.
Do not alter proportions in any way. All elements should remain proportional to each other.
Download Amercook logos